In the meantime, I am working on the prototype for Pingster 2.0 — a somewhat radical change in the product. The distinction is important. As my Netflix friends say, testing new ideas and a willingness to fail will facilitate big change. The key to testing a new idea is rapid prototyping. That’s what we did when we created mapOmatic and then quickly created Pingster. We know we have the pieces but are unsure of the product. Iteration, the improvement of the product through fixes and so on, is an act of optimization. A big mistake companies make is they optimize their products too soon, before they’re done prototyping. Optimization follows once you have a great idea prototyped and have a positive signal from your users.

Pingster 2.0 will be a significant change – not a better product necessarily – but a different product based on what we’ve learned from usage and tests.  Please keep using Pingster – and version 1.4 is significantly more useful than prior versions. It will really help us as we move forward. And we think you’ll like it.

Anyway, we’re back in San Francisco – and after looking at the data from mapOmatic and Pingster use, we are confident we know what the product needs to be and how to get there. Engineering is underway with a vengeance; Pingster 2.0 will roll out later this fall – and trust me – it’s a game changer…

Until then, mess around with the current versions of our products; they’re exceptionally useful even in their rudimentary state. And watch this space for details. We’re really very excited.

Pingster made it simple. We pinged. We did whatever we needed to. And as I was on the bus i knew he could see me coming. I felt better noticing he was running late (which i could tell from his position). When I got off the bus I could see he was walking up another street… so I hopped off the bus and started moving in his direction. Without a call, text or other stress, we ran into each other on the street a block from the Square. It was great. And fun.

ANYWAY: Version 1.3 released today, which has two particularly good features.

First, instead of pinging only for 15 minutes, you can repeatedly press the Ping button and pump up the time as you’d like. You can still cancel any time, but it’s the easiest way to keep pinging for whatever duration makes sense. I ping on my commute. 45 minutes. I know it will shut off when i get home.

The "magic eye" in the flyout lets you "beam down" to the Google Street View instantly.

Second, we added a quick Google Street View to the flyout – so from a planetsize view, you can pop down to Earth (we think of it as “beaming down”) to see pretty much what the Pingster is seeing when they ping. Almost creepy, but not really. Have fun.

Messing around tonight with some old material, I re-edited my first YouTube video, cutting it down and hotting it up (the Beck song rocks). I thought it might be a statement about Pingster – something about friends/strangers or connecting or something else… but I gave up trying to tell that story. I’ll make a special video about Pingster this summer. This one was just for fun in low resolution! (Could “Push Beyond” have something to do with the future Pingster? )

A few moments later I noticed a ReadWriteWeb article on the entire slate of location-sharing social tools. It was a very good article. Pingster wasn’t mentioned. Sonar was. I remembered that Sonar had released at TechCrunch Disrupt in NYC last month, and was sorta the darling of the show. Somewhere around here depression set in.

I downloaded all of these products and spent the afternoon playing with them, and trying to determine what was the same as Pingster and what was different, and in what ways I was convinced my product was better. But seeing them all in one panorama was enormously helpful — it helped me clarify what Pingster was, and what it was not. I’ll describe the underpinnings of this in a future post – but with the next release of Pingster (1.3) I think the unique position will be clear. As I changed the way I looked at my product, and played with the feature set in wireframe form, I got enormously excited. I was feeling something different, renewed optimism and confidence in the path. Holy shit: in the course of a few hours I went from a catatonic despair to nothing short of irrational elation.

This process of new product evolution is painful. I sometimes equate it to film editing, where you need to cut elements out dispassionately, not because they are bad, but because they are too much. Because the goal is the end product, not the features. But film editing doesn’t include the kind of rollercoaster you feel in your gut as you not only move your product forward, but attempt to be undistracted by the swirl around you.

"Why is Pixar So F*king Good?"

Always wanted to try an Ignite session. Don’t know what that is? It’s a powerpoint presentation on any topic (usually held at a drinking party attached to a tech conference) with very formal rules — 20 slides that are set to auto-advance every 15 seconds. You don’t control it. Exactly 5 minutes. I decided to try one about a month ago, and looked around for a fun venue that was hosting an Ignite. Trust me: the O’Reilly Velocity conference is EXACTLY the right crowd for a performance that includes Star Wars, stochastic sampling and Pixar. Tuesday night. It was great.

Well – in one sense, they have. Apple has a new chat system. Twitter is already a kind of chat system. But Pingster does something that none of these can do effectively: we’re private. We don’t store your location information, they do. We don’t know who you are; they do. We allow total and complete anonymity: we believe this is a feature sorely lacking in networking and chatting today. Facebook and Twitter and the rest all know you, and while you can go through complex settings to try to keep yourself anonymous from other users, it’s complicated work. Pingster is utterly simple. One button, no settings. This is a substantive difference from all other services today and we believe makes for a proper environment for interacting with people you don’t know and a non-hindrance to connecting with people you do.

It will be hard for the big established powerhouses to create something as simple and private as Pingster. As for new startups, yes, they could create something like this – but our hope is that our ability to be trustworthy and transparent is a value to our users. While we haven’t yet implemented our monetization strategy, all we can say now is that it won’t involve selling your location data. That’s yours and we don’t have it to sell. But we’re not worried. Build a useful product first and we are confident we can handle the rest.

The two buttons on the top right of the header are for quick zooms -- either to your location ("center", on left) or to the whole earth ("planet" on right).

We do have a server problem we’re working on today where, if you have many contacts it will crash – you can certainly wait for the fix if you experience this, or just register again with a different name. A clean account will work nicely…

Think about this for dating and socializing. How amazing is it to be able to be out — downtown, sitting in a cafe, and just chat with people around you. The key is that you have to be anonymous. Twitter and Facebook simply cannot provide that. They aren’t designed to. But everyone needs to be able to be anonymous sometimes. And chat.

Chatrooms were enormously popular in the early days of the Internet. The Internet itself was famously anonymous (recall: “On the Internt, no one knows you’re a dog”). But in those days computers were large. And so the people in those chatrooms were the house/office bound community. But computers are mobile now, and a mobile chatroom is a different kind of community. It’s going to be dynamic.

Play around with Pingster 1.2. For iPhone and Android.

Like Twitter for location. But easy.